Storytelling Is An Art
GUIDING PRINCIPLES: HOW TO IMPROVE YOUR STORYTELLING
Adapted from the booklet by Annette Knowler
INTRODUCTION
Recommended for groups. It can also be used for individual storytellers to evaluate their own performance and consider how to improve.
The main purpose of this page and the checklists is to assist the storyteller improve with each performance and to assist others by using the checklists to objectively evaluate performances.
A Guild is an association of crafts people. Modern guilds exist in different forms around the world and have had a revival as organisations for developing levels of competence. The objective of the Guild is always to promote the art of storytelling and the skills of the members.
CODE OF PRACTICE
Oral storytelling is an art form. We observe the following guidelines.
- That we are prepared, punctual and well presented.
- That we ensure that the conditions in which we are asked to tell are supportive of a positive experience for both our audience and ourselves.
- That we accept a payment that is the true value of both the art form and our time.
- That the source of our stories is acknowledged and that we have sought permission to tell stories where appropriate.
- That we accept it may not be appropriate to tell tales from cultures other than our own nor other people’s personal stories.
- That we are committed to our development as a storyteller, and that we endeavour to build the uniqueness we bring to our telling.
- Storytelling is a communicative art. Our responsibility lies with both our audience and the story.
- That we remember, every time, that we are ambassadors of story. Both an educator and an entertainer. Our telling will impact upon the experiences and opportunities of other tellers and the public conception of storytelling as an art form.
- That we always do the best of which we are capable. In this way the integrity of storytelling will be preserved and appreciated by all.
The Story and the Teller merge to provide information, entertainment, change.
A GOOD STORY IS CRAFTED TO SUIT THE TELLER
It should contain elements that allow the teller to use:
Mime
- Body language
- Characterisation that can be shown by means other than words
Music
- With voice, words and rhythm
Message
- Why the story is being told. – The message might be to provoke laughter, emotion, and teaching
Meaning
- Allow interpretation on a literal and symbolic level
Memorability
- A message/meaning that goes deeply into the memory
Minimisation
- A told story has NO room for excessive descriptive passages or for too many characters
Margins
- A beginning and an ending
- An acceptable time limit
Mandate
- Told to an audience that is receptive.
Magnet
- Something to draw an audience. Perhaps a beguiling beginning
Motion
- The action of the plot is the way to ‘hold and interest’ the audience. The plot should be short and succinct.
Method
- Shape of plot— a ‘circle’ story, or a path with several high points. Authentic in time, space and place. (Including language and vocabulary)
- A suitable point of view for the teller to use.
- Evocative language to stimulate imagination
EVALUATING THE STORY
This section could be used for self-evaluation or you could ask your peers to evaluate your performance using these tables.
Does the story allow for MIME?
The teller can use body language
The teller can use characterisation using means other than words
Do the words of the STORY
Make music, by the sentence structure,
and allow pause and pace appropriately
Does the STORY have a message/a meaning?
Yes
Does the STORY use a metaphor?
To teach
To diffuse an awkward situation,
To create a win-win situation
To elicit emotion
Is the STORY memorable?
Yes
Is the STORY succinct?
Yes
Does the STORY have margins—a definite beginning and ending?
Yes
Does the STORY create an immediate impact?
Yes
Does the STORY have an ‘action’ plot?
Yes
Is the STORY suitable for the teller and the plot?
The genre of the story
Evocative language
Point of view
The Story and the Teller merge to provide information, entertainment, change.
THE ATTRIBUTES OF A GOOD STORYTELLER INCLUDE:
CRAFTING THE STORY
- Until it resonates with them
- Showing awareness of time limit/ audience reaction.
PRESENTING THE STORY with confidence
- Fluency – weaves in mistakes
- Sensitive language
- Vocal variety
- Familiarity with microphone and sound systems.
- Character portrayal, using body language, possibly props, possibly costume, voice, vocals.
ANIMATING THE STORY with appropriate props
- Costume (possibly)
- Body language
- Vivacity/energy
- Stimulate imagination.
- Makes good use of pause, pitch, pace for emphasis
MANAGING THE AUDIENCE by a welcoming attitude
- Gaining and maintaining rapport
- Setting the ambience/atmosphere
- Heating
- Lighting
- Seating
- Comfort
- Minimising external interruptions
- Showing an awareness of 3 ways of listening – some folk make eye contact, some close eyes, some look elsewhere,
- Reacting and changing as necessary
- Remembering that hearing difficulties are not the prerogative of age.
SHOWING PROFESSIONALISM by respecting the age, gender, cultural needs of the audience
- Punctuality
- Using culturally sensitive language
- Being aware of the power of words
- Providing a satisfactory conclusion to presentation
- Growing in expertise. Evaluation of story/presentation
- Inviting comment and questions where appropriate
- Respecting other presenters by not exceeding time limit and also by the way we promote them
- Business-like and reliable in fulfilling appointments etc.
A CHECKLIST TO EVALUATE A TELLER
DOES THE TELLER ANIMATE THE STORY?
Using Costume (possibly) and /or appropriate props
With Body language
With vivacity/energy
By stimulating imagination
By using vocal variety
HOW DOES THE TELLER PRESENT THE STORY?
With confidence
With fluency—weaving in mistakes
Using appropriate language
Showing familiarity with a microphone
Portraying character with body language, props, possibly costume voice vocals
DOES THE TELLER MANAGE THE AUDIENCE BY
Welcoming
Gaining and maintaining rapport
Setting the ambience, and creating an atmosphere to enhance the story
Showing respect for different audience needs for involvement
Empowering by presenting a short introduction to the story to keep it in context
Showing an awareness of audience reaction and change if necessary
DOES THE TELLER SHOW PROFESSIONALISM
Punctuality
Uses culturally sensitive language
Aware of the power of words
Provide a satisfactory conclusion to presentation
